About Lovells 31
Our Story
Lovell’s 31 creates gourmet bread pudding with a twist, reimagining this classic dessert with a different texture, taste, and exceptionally unique flavors. Located in Richmond, VA, this small, minority-owned business sells its products in boutique stores throughout the city. We are licensed, and insured, and hold a certification from the Virginia Department of Agriculture.
The journey into bread pudding began with my childhood memories of visiting Old Country Buffet with my family after Sunday church service. Their delectable bread pudding left a lasting impression on me, sparking my passion for this dessert. I embarked on a culinary adventure, experimenting with various flavors and textures resulting in our first successful creation: Banana Cream Gourmet Bread Pudding featuring a crispy exterior and a fluffy interior.
As I introduced Maple Bacon and Carrot Cake renditions of the dessert, my family and friends couldn’t get enough. Encouraged by my son Vaughn, I took a leap and participated in the reality show “Deep Fried Masters” on Destination America.
To my surprise, my Deep-Fried Banana Cream bread pudding clinched the top spot in the first round. Vaughn’s enthusiasm motivated me to share our creation with a wider audience. Unfortunately, Vaughn passed away before we could see this vision come to life.
In 2021, the dream of establishing a company dedicated to sharing this nostalgic dessert became a reality. Lovell’s 31 is affectionately named after my granddaughter, Angel Lovell, and pays tribute to my late son, Vaughn, who left us at the age of 31. The angel wings in our logo symbolize our shared love, family values, and dedication to this decadent treat. Our signature family recipe produces a light, fluffy, and timeless dessert adored by a diverse clientele. With an array of flavors and sizes available, our popular choices like Banana Cream and Maple Sweet Potato are offered year-round, alongside seasonal and holiday specialties.
The Lovell’s 31 brand is more than just an idea on paper; it is the embodiment of our company, encompassing all of the experiences and expectations that people associate with us. To protect the integrity of the visual and verbal expression of the Lovell’s 31 brand, it is critical to follow the usage guidelines outlined in this document. This comprehensive communication system includes all of the elements you may need—logos, typefaces, colors, and more—to create a consistent tone, look, and feel for Lovell’s 31 communication materials. We invite you to absorb this information and reference it often to become an informed keeper of the brand.
Our Brand Purpose
Creating award winning, curiously addictive, mood shifting bread pudding in a variety of popular flavors. It’s light, it’s f luffy and it “not your momma’s” bread pudding. How does deep fried sound to you? We also offer Banana Cream, Maple Bacon, Harvest Fruit and other seasonal flavors. Made with love, served with love
Our Mission
Lovell’s 31, LLC strives to consistently create and deliver the most consistent, best quality, bread pudding in a variety of unique flavors that drives consumers back for more. We will win over the hearts of Richmond while giving back to the community and later expand nationwide! Our eyes are ultimately focused on a worldwide presence where we will spread the love of Lovell’s 31 to all!
Our Vision
The vision of Lovell’s 31, LLC is to make its gourmet bread pudding a household name. When consumers seek to impress their guests with a memorable dessert experience, they reach for Lovell’s 31. The bread pudding would initially be available fresh in the bakery section at the local grocers with future plans to make it available in the freezer section of big chain store and stock shelves with Lovell’s 31 gourmet dessert sauces. Ultimately, Lovell’s 31 will partner with the right opportunity to take over the day to day production of its products.
Our Core Values
- We will always operate from a place of love.
- We will focus on bringing joy and satisfaction to all who honor us with a purchase.
- We will operate in an ethical environment, following best practices and the safety rules required of the food service industry.
- We will seek ways in which to support our local communities.
Warm regards,
Wilma, Founder and Owner